BBM, Course Details

Programmes

BBM, Course Details

The 4-year BBM degree programme aims at developing well-rounded individuals who are schooled in a range of diverse subject areas. Each student must complete 36 courses* from all the subject areas. Each subject area covers a list of courses, from which the student chooses his/her preferences according to interests and pace.
*Students admitted before AY 2008/2009 must complete 35 courses from all the subject areas

SUBJECT AREAS
Click on any of the boxes for details

*Academic Writing Course is applicable from AY 2008/2009 intake

Foundation Courses

The foundation courses provide students with a basic background in math and economics. Students who have obtained good grades in these courses taken previously may be eligible for exemptions.

1. Calculus

2. Introductory Economics

3. Academic Writing (For students admitted in AY 2008/2009 onwards)

University Core

The University Core is the heart of all SMU undergraduate programmes. The University Core aims to equip all students with the intellectual skills needed to operate in a dynamic and challenging environment. Students are expected to develop and fine tune analytical skills, adopt a creative approach to varying and rapidly changing situations, communicate effectively, and lead ably and successfully.

1. Analytical Skills & Creative Thinking

2. Business, Government & Society

3. Management Communication
(previously known as "Communication: Competencies & Strategies")

4. Ethics & Social Responsibility

5. Leadership & Team Building

6. Technology & World Change

Business Core

The Business Core grounds students in the theories, concepts and working tools that are essential for operating in a modern business environment.

1. Business Law

2. Business Processes

3. Finance

4. Financial Accounting

5. Management Accounting

6. Management of People at Work

7. Marketing

8. Management Science

9. Introductory Statistics A or Introductory Statistics B

10. Strategy

Business Major

Within the business curriculum, there is provision for students to choose 5 electives courses, which will constitute a Business Major.

Corporate Communication

Compulsory Courses

1. Foundations in Communication Research
(previously know as "Foundations for the Communication Professional")

2. Any 4 Corporate Communication Electives under the subject area of COMM (i.e. course code starting with COMM)

Examples of Corporate Communication Electives :

1. Corporate Communication Practicum

2. Creative Tactical Communication

3. Intercultural Communication

4. Special Topics in Corporate Communication: Media Relations

5. Persuasion: The Business of Influence

6. Communication in the Organization

7. Investor Relations

8. Change Communication

Finance

Compulsory Courses

1. Corporate Reporting & Analysis of Financial Statements

2. Financial Instruments, Institutions & Markets

3. Any 3 Finance Electives under the subject area of FNCE (i.e. course code starting with FNCE)

Examples of Finance Electives :

1. Analysis of Derivative Securities

2. Analysis of Equity Investments

3. Analysis of Fixed-Income Investments

4. Corporate Finance

5. Entrepreneurial Finance

6. Financial Risk Management

7. International Finance

8. Investment Banking

9. Portfolio Management

10. Wealth Management

All SMU undergraduates who have declared Finance as their primary or second major are eligible to do only one of the following three tracks (not more than one)

(You are required to declare your FNCE with Track in (ITT/ IBT/ WMT) accordingly.)

- International Trading Track (ITT)

- Investment Banking Track (IBT)

- Wealth Management Track (WMT)

Management

Compulsory Courses

1. Entrepreneurship & Business Creation

2. Entrepreneurial Management

3. Any 3 Management Electives under the subject area of MGMT (i.e. course code starting with MGMT)

Examples of Management Electives :

1. Entrepreneurial Finance

2. Power & Practice of Leadership

3. Business Study Mission

4. Seminar in Management Research Methods

5. International Business

6. New Product Development

7. Management of Creative Industries

8. Corporate Governance

Marketing

Compulsory Courses

1. Consumer Behaviour

2. Marketing Research

3. Any 3 Marketing Electives under the subject area of MKTG (i.e. course code starting with MKTG)

Examples of Marketing Electives :

1. Services Marketing

2. Advertising

3. Promotions Management

4. Marketing Strategy

5. Sales Management

6. Marketing Information Systems

7. Marketing Management

8. Marketing of Innovations

9. Pricing

10. Technology Marketing

11. New Product Development

12. Business to Business Marketing

13 Strategic Brand Management

14. Sports Marketing

15. Marketing for Financial Industry

16. Retailing & Distribution Management

17. Direct Marketing

Operations Management

Compulsory Courses

1. Supply Chain Management

2. Service Processes

3. Any 3 Operations Management Electives under the subject area of OPIM (i.e. course code starting with OPIM)

Examples of Operations Management Electives :

1. Project Management

2. Manufacturing Planning & Control

3. Globalization and Business Process Outsourcing

4. Logistics and Distribution Management

5. Computer Simulation

6. Warehouse Management

Organisational Behaviour & Human Resources

Compulsory Course

1. Human Capital Management

2. Any 4 Organisational Behaviour & Human Resources Electives under the subject area of OBHR (i.e. course code starting with OBHR)

Examples of Organisational Behaviour & Human Resources Electives :

1. Performance Management & Compensation

2. Personnel Selection

3. Training & Development

4. Organisational Change and Design

5. Cross-Cultural Management & Management of Diversity

6. Negotiation Skills for Business (0.5 credit units)

7. Leadership Skills and Practices (0.5 credit units)

8. Contemporary Theories of Leadership (0.5 credit units)

9. Seminar in OBHR (Special topics)

Quantitative Finance

Compulsory Courses

1. Linear Algebra and Regression

2. Differential Equations

3. Real Analysis

4. Probability Theory and Statistical Inference**

5. Structured Finance

6. Investment and Financial Data Analysis

7. Stochastic Calculus and Finance Theory*

8. Numerical Methods*

9. Global Financial Risk Management

10. IS Software Foundations

*Capstone courses that should be taken toward the end

** You will need either to achieve a grade of "A-" for STAT 101 or a "Pass" for STAT 102 in order to

do this course.

Note :
(1) Students may also select 5 courses from the different majors within the BBM curriculum without the need to declare any major.
(2) The Electives listed above may not be exhaustive. Please check website at http://info.smu.edu.sg/courses/index.asp .

Tracks

International Trading Track (ITT)

In july 2006, SMU launched a new Internatinal Trading Track (ITT) under the Bachelor of Business Management Programme. Students interested in the ITT are required to pursue Finance as a major. The track is supported by International Enterprise (IE) Singapore and to date has attracted over S$1 million in funding support fom top international trading firms. The fund will be used to provide internships, industry collaboration, scholarships, study resources and networking visits. Students under this track must participate in the Industry Study Mission where they will visit key trade and financial centers as well as major ports, plantations, mines and warehouses. The visit will also allow students to observe trading activities in a broad spectrum of industries including oil, energy, agricommodities, metals and electronics.

You will need to declare FNCE with Track in ITT as your major and you must take the following courses :

1. Corporate Reporting & Analysis of Financial Statements

2. Financial Instruments, Institutions & Markets

3. Trade Finance

4. Analysis of Derivatives Securities

5. Enterprise Risk Management

6. Shipping Business or Shipping Logistics

7. Law & International Business

Investment Banking Track (IBT)

SMU will launch a new Investment Banking (IBT) Track in 2008 under the Bachelor of Business Management Programme. Students interested in the IB Track are required to pursue Finance as a major.

You will need to declare FNCE with Track in IBT as your major and you must take the following courses :

1. Corporate Reporting & Analysis of Financial Statements

2. Financial Instruments, Institutions & Markets

3. Investment Banking

4. Corporate Finance

5. Entrepreneurial Finance

6. Any 3 Finance Electives under the subject area of FNCE (i.e. course code starting with FNCE)

Wealth Management Track (WMT)

SMU will launch a new Wealth Management (WMT) Track in 2008 under the Bachelor of Business Management Programme. Students interested in the WM Track are required to pursue Finance as a major.

You will need to declare FNCE with Track in WMT as your major and you must take the following courses :

1. Corporate Reporting & Analysis of Financial Statements

2. Financial Instruments, Institutions & Markets

3. Wealth Management

4. Financial Planning & Advisory

5. Wealth Management and the Law

6. Any 3 Finance Electives under the subject area of FNCE (i.e. course code starting with FNCE)

Business Options

The Business Options component in the BBM curriculum allows students to choose 3 other business courses offered by the School under Business Concentration, Global & Regional Studies and Technology & Entrepreneurship. Students may also opt for an Independent Study or take approved courses from other schools.

General Education

To enlarge their scope of knowledge perspective, students are required to read a total of 4 General Education courses. Each student must choose at least 1 course from the Arts list and from the Science list. Students may be given exemptions of up to 3 courses on the basis of good grades in the relevant courses at the GCE A-levels, Polytechnic Diplomas, or other recognized qualifications.

Arts

Science

Music East & West

Dance

Philosophy

Sociology

History

Architectural Studies

From Gene Cell to Final Product –
Introduction to Life Sciences

Science Exploration & Society

Introduction to Physical Science

Environmental Science

Biological Model for Business Applications

Global & Regional Studies

Choose International Economics, and one of the following:

International Business	Law & International Business
Business Study Mission (BSM)	Tax Planning
Economic Development in Asia	Doing Business in China : Communication and Business Approaches
Intellectual Property Rights	Global Financial Risk Management

Technology & Entrepreneurship

Choose Computer as An Analysis Tool, and one of the following:

IT & the Law	Experiences in Small Business Consulting
Entrepreneurship & Business Creation	Intelligent Organizations
Theory & Practice of Effective Change Management in SMEs	Globalization and Business Process Outsourcing
Creating and Managing Knowledge in Organization	Software Engineering Data Management
Entrepreneurial Finance	IS Software Foundations
Globalization and Business Process Outsourcing	Development of the Video Game & Entertainment Industries

Career Skills

Choose Career Skills: The Finishing Touch, and one of the following:

Negotiation

Social Intelligence for Enhancing Interpersonal Skills

Conflict Resolution

Negotiation Skills for Business

Leadership Skills and Practices

SMU Internship Programme

An important feature of the BBM is the internship programme at established organizations, both local and international. The internship programme aims to provide students with a deeper cross-cultural appreciation of business practices and research. The duration of the internship programme is a minimum of 12 weeks, of which two weeks must be spent in a voluntary welfare organization. This is to inculcate in students the value of being responsible and civic-minded citizens of society.

Second Major

There is also provision for students to elect a second major outside the Business School in:

Accounting

Actuarial Science

Advanced Technology & Applications

Business Statistics

Economics

Information Systems

Law

Political Science

Psychology

Sociology

To qualify for a second major, students need to take additional courses as stipulated by the respective schools. Students may also elect to have a second major within the Business School . However, more courses would be needed to fulfill this choice.

For more information, please refer to http://www.smu.edu.sg and http://info.smu.edu.sg/courses/index.asp

Note: Course listing may change from time to time.

Last updated on 28 January, 2008 by Lee Kong Chian School of Business.