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 Full CV
Ph.D., Cornell University, 2005
Academic Positions Held
Current Appointments:
Practice Associate Professor (2008– Present)
Area
Coordinator, Corporate Communication Group (July 2006 – Present)
AACSB Accreditation Committee (2008 – present)
Previous Positions Held:
Practice Assistant Professor (2005– 2007)
Account Director, The Hoffman Agency
(1999-2000)
Honours & Awards
Research Awards :
Singapore Management University
United States Agency for International
Development
Asia Rice Foundation USA
Cornell Genomics
Initiative
Teaching Awards:
Most Promising Teacher 2006
Dean's Honor Teaching List, 2005, 2006 & 2007
Courses Taught in SMU
Foundations in Communication Research
Leadership Communication
New York Business Study Mission
Consulting Activities
Siegel & Gale
Research Areas
Corporate identity
Selected Book, Journal & Other Publications.
Mark Chong (forthcoming). Employee participation in CSR and corporate identity: Insights from a disaster-response program in the Asia-Pacific. Corporate Reputation Review
Mark Chong and Gregor Halff (under review). Are communication holdings global agencies? International Journal of Advertising.
Mark Chong (2007), “The role of internal communication and training in infusing corporate values and delivering brand promise: Singapore Airlines' experience”, Corporate Reputation Review, 10(3), 201-212
Mark Chong (2006), "A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis?", Public Relations Quarterly, 51(1), 6-11
Mark Chong (2006), "How do advertising creative directors perceive research?", International Journal of Advertising, 25(3), 361-80
Mark Chong (2005), “Perception of the risks and benefits of Bt eggplant by Indian farmers”, Journal of Risk Research , 8(7-8), 617-634
Mark Chong (2005), “Best practices in risk communication: How to communicate sensitive information”, Marketing , February, 15-15
Mark Chong (2003), “Acceptance of golden rice in the Philippine rice bowl”, Nature Biotechnology, 21(9), 971-973.
National Science Foundation (2003). Comparative research on biotechnology and the public: Report to the US-EU Task Force on Biotechnology Research (as contributor)
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