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On behalf of Singapore Management University’s Center for Marketing Excellence, we would like to
extend you a very warm welcome to the inaugural conference, ”The Asian Brand Experience.” This
is an exciting era for both companies and consumers to be in Asia, as the focus of branding is
entering a new chapter—beyond the role of mere identifiers and toward creating unique customer
experiences.
The inaugural conference is an extraordinary opportunity for business managers and scholars to
share new knowledge, best practices, and future directions on key issues related to how foreign
brands need to be managed in Asia, and conversely, how Asian business can create truly global
brands. “The Asian Brand Experience” Conference promises to be an eclectic brand experience in
its own right, and we are delighted to have you join us in celebrating this very enriching special
event.
With kindest regards
John Davis Jin K. Han
Director Director of Research
Center for Marketing Excellence Center for Marketing Excellence
Practice Associate Professor of Marketing Associate Professor of Marketing
© 2006 Singapore Management University
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