BRITE Asia '09
The world of digital marketing is upon us. From Web 2.0 to a wide range of new media, companies are constantly innovating new ways to connect directly with customers and build their brands. With the hosting of the BRITE-Asia ’09 Conference on branding, innovation, and technology, the Centers on Global Brand Leadership at Columbia Business School and the Centre for Marketing Excellence at the Singapore Management University and aim to explore the vast potential digital marketing presents.
Topics will include:
- Digital media and the implications for brand value creation
- Adoption of mobile and social media in Asian markets
- Open networks, viral content, and emerging tech trends
- P.R. in the new media age
- Big Think Strategy
- Creating an innovation culture
BRITE-Asia '09 will host a large audience for: keynote speakers and panelists looking at how new media are transforming branding in Asian; case studies of leading companies in the Asian marketplace; entrepreneurs and innovators driving the next wave of change; and technology demo’s of what is coming next.
Conference Benefits
- Learn from peers
- See the case studies that haven’t been published
- Rethink the challenges and opportunities of your business
- Ask questions, share what you know, and meet the people who are driving the next wave of innovation in technology and branding
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We are offering all attendees of BRITE events membership to an online social network. For more details, you can click here.
BRITE is made possible with the help of a generous grant from the Jerome A. Chazen Institute of International Business. For additional information, please click onto BRITE.
