Programme
Date : Thursday, March 26, 2009
Venue: SMU, Conference Hall 1
| 09:00 – 09:30 | Registration & Breakfast |
| 09:30 – 09:45 | Welcome and Program Introduction by : Prof. Rajendra K Srivastava, Provost and Vice President for Academic Affairs |
| 09:45 – 10:15 | Opening Keynote: The Marketing of Innovation & Technology: Why Geeks Rule Dennis P Susay, Regional Director & Head, Branding & Corporate Marketing, Pacific Rim, Merrill Lynch |
| 10:15 – 10:45 | Marketing to Customer Network Mr. David Rogers, Executive Director, Centre on Global Brand Leadership, Columbia Business School |
| 10:45 – 11:00 | Short Break |
| 11:00 – 11:30 | The MINI Brand Mr. Ramesh Divyanathan, Regional Marketing Director, BMW Group Asia |
| 11:30 – 12:30 | Panel Discussion A: Moderator: Prof. John Davis Panelists: Dennis P Susay, David Rogers & Ramesh Divyanathan |
| 12:30 – 13:30 | Lunch |
| 13:30 – 14:00 | Afternoon Keynote: Market Innovation: Thinking Big About Brands Prof. Bernd Schmitt, Robert D.Calkins Professor, Columbia Business School |
| 14:00 – 14:30 | How to Boil the World "The Moment" Brings Power in Branding Mr. Kentaro Kimura, Co-CEO, Creative Director, Account Planner, Hakuhodo Kettle, Tokyo |
| 14:30 – 15:00 | Being Digital by Being Human Mr. Gavin Coombes, CEO, FutureBrand Asia Pacific |
| 15:00 – 15:30 | Tea - Break |
| 15:30 – 16:00 | Digital Branding in Asia: So New and So Old Prof. Dae Ryun Chang, Professor of Marketing at Yonsei School of Business, Seoul, Korea & Executive Director of the Centre on Global Brand Leadership, Yonsei. |
| 16:00 – 17:00 | Panel Discussion B: Moderator: Prof. Jin K.Han Panelists:Bernd Schmitt, Dae Ryun Chang, Kentaro Kimura & Gavin Coombes |
