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Becoming a Sponsor
A sponsor and its company employees can actively participate and benefit from the following Center activities:
- Executive roundtables on consumers, branding, and communication issues
- Conferences, workshops, and seminars at Center headquarters globally
- Consultation and brand strategy meetings with Center Directors
- Fundamental academic research on branding and communications
- Cases of best practices and annual global brand forecast
- Books, publications, and working papers on these issues
- Development of curricular modules across disciplines (finance, accounting, management, and marketing)
- MBA and EMBA courses on branding issues
- Student projects for MBA and Executive MBA students
Companies can join at different levels of sponsorship, and can join as sponsors at a single Center headquarters or as a global sponsor.
Columbia sponsors:
General Mills, SAP, Lilly, Absolut Vodka, desgrippes gobe group, The Interpublic Group of Companies, The Way Group, Landor
Munich sponsors:
Henkel, Viag Intercom, Lufthansa, Cyberprofit, Direkt Anlage Bank
Yonsei sponsors:
Amore Pacific, BMW Korea, Daum, Interbrand, DC&A, Hyundai Research Institute, SK Telecom, Wonderland
Contact the Centre
Centre for Marketing Excellence
Singapore Management University
Lee Kong Chian School of Business
50 Stamford Road level 5
Singapore 178899
t: +65 6828 0742
f: +65 6828 0777
johndavis@smu.edu.sg
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