André BONFRER
Associate Professor
Ph.D. (Business) The University of Chicago

André Bonfrer is Associate Professor of Marketing and Marketing Area Coordinator at the Lee Kong Chian School of Business, Singapore Management University was trained at the University of Auckland and the University of Chicago . He holds a Bachelor of Commerce degree ( Auckland ), a Master of Commerce degree ( Auckland ), a Master of Business Administration (Chicago) and a Ph.D. (Chicago). He subsequently moved to the Melbourne Business School , working as a senior lecturer in marketing, and as a senior research fellow at the University of Melbourne . André is now an Assistant Professor in Marketing at the Singapore Management University . His research has been published in journals including Journal of Marketing Research, Management Science, Review of Industrial Organization, International Journal of Research in Marketing, and the International Journal of Forecasting. His research focuses on issues in pricing and competition in the fast-moving consumer packaged goods industries, retailing, database marketing and customer/brand valuation.


CHANG Hanwen Hannah
Assistant Professor
Ph.D., Marketing, Graduate School of Business, Columbia University

Hannah H. Chang is an assistant professor in Marketing at Lee Kong Chian School of Business, Singapore Management University . Prior to joining SMU in 2008, she received a Ph.D. in Marketing from the Graduate School of Business, Columbia University . Her main research interests focus on consumer behavior aspects of marketing and revolve around three themes: (a) how time frames influence consumer judgments and decisions, (b) how emotional and cognitive factors affect consumer judgments and decisions, and (c) how psychological and contextual mechanisms influence search for information, particularly in the online environment. She has published in Psychological Science.


CHEN Yi Cathy
Assistant Professor
Ph.D., Marketing, Anderson School of Management , UCLA

Cathy Y. Chen received a Ph.D. from the Anderson School at UCLA and joined the Singapore Management University as an Assistant Professor in Marketing at the Lee Kong Chian School of Business in 2004. Her current research interests are on the impact of affect on consumer decision making, dynamic choice process and cross-cultural studies.


CHUNG Seh-Woong
Practice Assistant Professor
Ph.D. (Marketing), University of Toronto

Seh-Woong Chung's research interests center around implicit memory and accessibility, in particular, the effects of various implicit and explicit memory factors (e.g., fluency, accessibility, attention, etc.) on brand choices. A secondary research interest is in understanding consumer responses to innovations and product configurations (e.g., modularity). He holds a Ph.D. from the University of Toronto , M.A. in Sociology from Utah State University , and B.A. in political science from Yonsei University.


John DAVIS
Practice Associate Professor
MBA, Columbia Business School

John Davis is Practice Associate Professor of Marketing at the Lee Kong Chian School of Business at Singapore Management University (SMU), and was awarded ‘Most Inspiring Teacher' in 2007. He has also been named to the Dean's Teaching Honors List in 2005, 2006, 2007 and 2008. He is the Director of the Center for Marketing Excellence at SMU. He has taught at the University of Washington Business School in their EMBA and Technology Management MBA programs, and executive education at the University of California at Davis School of Management. He earned his MBA from Columbia University and his BA from Stanford University .

John has consulted and/or taught executive programs for leading companies, including: DOW Chemical, TIAA-CREF, Harris Communications, Boeing, IBM, Allianz, Schneider Electric, InterContinental Hotels Group, SingTel, Neptune Orient Lines, SK Telecom, ABN-Amro, OCBC, and SwissRE. He is the author of 4 marketing books: The Olympic Games Effect (©John Wiley & Sons 2008), Magic Numbers for Sales Management (©John Wiley & Sons 2007), Measuring Marketing: 103 Key Metrics Every Marketer Needs (©John Wiley & Sons 2006), and Magic Numbers for Consumer Marketing (©John Wiley & Sons 2005). His next book, Competitive Success: How Branding Adds Value, is scheduled for publishing in 2009/2010. He speaks regularly at major business conferences, including: YPOs, Entrepreneurs Organization (EO), AMA, and Global Brand Forum. John's 20-plus years of professional experience have involved leading global marketing teams for major companies including Nike, Informix and Transamerica, where he received the company's highest recognition-The Presidential Award. He also started two award-winning companies with private investor groups. He is Chairman of Brand New View, a global marketing consultancy.


Peter De MAEYER
Assistant Professor
PhD (Marketing), Columbia University

Peter De Maeyer joined SMU as an Assistant Professor in Marketing in August 2004.  Prior to this, he spent one year as an assistant professor at the McDonough School of Business at Georgetown University .  He has an undergraduate degree in electrical engineering from the University of Ghent ( Belgium ), an MBA from Helsinki School of Economics ( Finland ), and a Ph.D. in Marketing from Columbia Business School.  His main research interest is in quantitative issues in advertising, especially as relevant to media planning.  He has published in the Journal of Retailing and the Journal of Services Research.


HAN Jin-Kyung
Associate Professor
Ph.D. (Marketing), Columbia University

Jin K. Han is Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University . He is also the Director of Research, of SMU Center for Marketing Excellence. He received A.B. in Applied Mathematics/Economics from Brown University and obtained M.Phil. and Ph.D. in Marketing from Columbia University . His expertise is in the areas of strategic brand management, marketing strategy and innovation - topics on which he has published articles in top scholarly marketing and management journals as Journal of Marketing, Management Science, Journal of Consumer Research, among others.

Leveraging his expertise in branding and marketing strategy, he has consulted/taught executive seminars for companies across diverse industries: Louis Vuitton/Moet Hennessy Group (luxury goods), Jardine Fleming (banking), Samsung Electronics (semiconductors, consumer electronics), Samsung Fire & Marine (insurance), Johnson & Johnson (hospital division), Amore Pacific (cosmetics), Cheil-Jedang (fast-moving consumer goods). Prior to joining SMU, he has held positions at the Hong Kong University of Science & Technology, KDI School of Public Policy & Management ( Seoul ), and the International Security Council ( Washington , DC ).

Marcus LEE
Practice Assistant Professor
Ph.D. (Marketing), University of Toronto

Marcus Lee holds a B.A.Sc. in Computer Engineering and a Ph.D. in Marketing from the University of Toronto . His main research interest centers around customer relationship issues in data rich environments. His secondary research interest involves using high performance computing in developing scalable approaches to making sense of massive marketing databases.


Michelle LEE
Assistant Professor
Ph.D. (Marketing) University of Toronto , Rotman School of Management

Michelle Lee holds a Ph.D. from the Rotman School of Management at the University of Toronto . Her main research focus is on the more passive or unconscious influences of memory on consumer behaviour. In particular, she has examined how effects of memory in the form of perceptual and conceptual fluency can give rise to the mere exposure effect. She has also looked at how consumers rely on their memory performance (rather than the content of their memory) in forming attitudes. Her secondary research interest involves looking at how context influences consumer choice and evaluation of products.


David B. MONTGOMERY
Visiting Professor
Dr (h.c.) (Marketing Science and Strategy) LUC ( Belgium )

Dave Montgomery is Consulting/Visiting Professor of Marketing and Management and Dean - Emeritus at SMU and Kresge Professor of Marketing - Emeritus at Stanford. He holds a BS, MBA , MS , and PhD, all from Stanford University , and a Dr(hc) from LUC in Belgium . He was Executive Director of MSI and was formerly on the faculty at MIT. His paper, "First Mover Advantages" in SMJ, won the 1996 best paper award, he is the 2002 recipient of the AMA's Mahajan Award for contributions to marketing strategy research, and he is the all time most published author of MSI publications. In 2008 he was named an inaugural Fellow of the INFORMS Society for Marketing Science and in September served as Distinguished Scholar Chair of Marketing at Hong Kong Polytechnic University

He was the original Marketing Department Editor at Management Science and has served on the editorial boards of JMR, JM, JAMS, SMJ, JIM, and Marketing Science. He co-founded the INFORMS Marketing College and was the co-chair of the first INFORMS Marketing Science Conference at Stanford in 1979 and co-chaired the conference in Singapore in 2007. He has published ten books and journal special issues including Management Science in Marketing and Stochastic Models of Buying Behavior. He has published over 100 papers and technical reports in such journals as Management Science, Decision Science, EJOR, JMR, Marketing Science, JM, EJM, IJRM, Applied Statistics, SMR, and JOM.

Seshan RAMASWAMI
Practice Associate Professor
Ph.D. (Marketing) University of Florida

S. Ramaswami's research interests center around consumer and managerial judgment and decision making, in particular, the effects of various contextual factors such as characteristics of competing brands, preference elicitation methods, product line context, delayed outcomes, framing, and assortment characteristics. A secondary research interest is in understanding the marketing issues in the emerging economies. His research in these areas have been published in the Journal of Consumer Research, Journal of Retailing and Journal of Macromarketing. He holds a Ph.D. from the University of Florida , a PGDM from the Indian Institute of Management at Ahmedabad and a undergraduate degree in Mathematics from the University of Mumbai.

Sudhi SESHADRI
Practice Associate Professor
Ph.D. (Management Science, Marketing) The Pennsylvania State University

Sudhi Seshadri has over 15 years of faculty experience in leading business schools, and over 10 years of experience in industry & Consulting in Asia and the US. As faculty, Sudhi has taught a variety of Marketing courses at the Undergraduate, MBA, and Executive Education levels in premier schools, including Penn State and University of Maryland at College Park in USA; IIM and ISB in India; and SMU in Singapore.

As a marketing consultant, he has developed and provided marketing information solutions, and executed market planning studies, for leading telecommunications firms in the US, and for cross-industry MNCs operating in Asia. In the recent past, he founded and served on the board of an innovative cross-national outsourcing firm in the Business Intelligence-Business Analytics & Corporate Performance Management space.

Sudhi's original research has focused on marketing relationships and business-to-business marketing strategy. He has published over two dozen articles in leading international journals and proceedings, including Marketing Science, Management Science, Managerial & Decision Economics, and Industrial Marketing Management. He has recently authored a book "Sourcing Strategy: Principles, Policy and Designs" for the leading academic publisher, Springer-Verlag.

Dr. Seshadri holds a bachelors degree in engineering from IIT Kanpur and a Ph.D in Business Administration from The Pennsylvania State University USA.  

Rajendra Kumar SRIVASTAVA
Professor
Ph.D. (Marketing), The University of Pittsburgh

Professor Rajendra Kumar Srivastava is the Provost and Vice-President for Academic Affairs of Singapore Management University. He received his Ph.D. in Marketing from the University of Pittsburgh. Raj is widely considered a thought leader in marketing strategy and is recognized for his pioneering work linking marketing processes and market-based assets to financial performance and shareholder value. Raj is an “evangelist” on issues related to marketing metrics and has spoken extensively on the topic to international audiences.

Raj's interdisciplinary background and outlook integrating operations, finance and marketing expertise reinforce a unique perspective on managing business processes and corporate performance. These interests are reflected in his co-editorship of special issues of the Journal of Marketing on Marketing Metrics (2004) and on the Impact of Marketing Strategy on Wall Street (forthcoming, 2009).

He is active in management development and consulting having designed and delivered executive programs in North and Latin America, Europe, Asia and Australia and has worked with many of the world's leading companies in the technology and services sectors. He is an active member of professional and academic organizations such as the American Marketing Association, the Institute for Studies in Business Markets and the Marketing Science Institute.

TAN Chin Tiong
Professor
Ph.D. (Marketing), The Pennsylvania State University

Professor Tan Chin Tiong is the Deputy President of Singapore Management University. He received his Ph.D. in Marketing from the Pennsylvania State University . Prof Tan published his research in many international journals including the Journal of Consumer Research, International Journal of Bank Marketing, Marketing and Psychology, International Journal of Marketing, Journal of International Business Studies, Research in Marketing, International Marketing Review, Journal of the Academy of Marketing Science , Marketing Intelligence & Planning, European Journal of Marketing and others. He sits on the editorial boards of several international journals. Dr Tan has chaired and organised several international conferences for international professional associations such as the American Marketing Association, Association for Consumer Research and Academy of International Business .

He is also the co-author of Principles of Marketing: An Asian Perspective (2005, Prentice Hall), The Chinese Tao of Business (2004, John Wiley), Marketing Management: An Asian Casebook (2004, Pearson Education); Philip Kotler's Marketing Management: An Asian Perspective (3 rd Edition, 2003, Prentice Hall), John Quelch's Strategic Marketing Cases for 21 st Century Asia (2000, Prentice Hall), Marketing in the New Asia (2001, McGraw-Hill), New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages (1998, Butterworth-Heinemann), and Marketing Insights for the Asia Pacific (1996, Heinemann Asia).

Kapil TULI
Assistant Professor
PhD (Marketing), Emory University

Dr. Tuli joined the Lee Kong Chian School of Business, Singapore Management University in 2006 after completing his PhD in Marketing from the Goizeuta Business School, Emory University. Subsequently, Dr. Tuli was the recipient of the ‘Lee Foundation Fellow’ Title awarded to the faculty with most promising research potential at the SMU. Currently, Dr. Tuli teaches New Product Development and his research interests lie at the intersection of Marketing Strategy and Finance.

Recently, his paper "Rethinking Customer Solutions: From Product Bundles to Relational Processes" (co authored with Dr. Ajay Kohli and Dr. Sundar Bharadwaj), was published as a Lead Article in the Journal of Marketing and was also selected as a finalist for the prestigiuos Maynard Award for 2007. Prior to this, he was the winner of the 2005 ISBM Business Marketing Doctoral Support Award Competition for the dissertation titled, "Relationship Multiplexity: Effects on Sales Growth and Volatility from a Customer" (Advisors: Ajay Kohli, and Sundar Bharadwaj). Dr. Tuli, also selected to represent Goizeuta Business School, Emory University as a Consortium Fellow at the AMA-Sheth Foundation Doctoral Consortium (2005) and the INFORMS Society of Marketing Science (ISMS) Doctoral Consortium (2005). In addition, early in his doctoral program, Dr. Tuli won the best Paper Award for "Customer Firm Relationships: Identifying the Empirical Generalizations" (with Dr. Sundar Bharadwaj) in the Marketing Relationships and Inter-Organizational Issues Track at AMA Summer Educator's Conference , Chicago, IL, August 2003.

Prior to completing his PhD from Emory University, Dr. Tuli completed his Masters in Marketing & E-Commerce at Texas A&M University, a Post Graduate Diploma in Business Administration from NMIMS University (Mumbai), and a Bachelors in Chemistry from Mumbai University, India.

When not steeped in the world of academia, Dr. Tuli spends time with his Wife and their daughter, and ocassionaly indulges in watching cricket matches and the latest Bollywood potboilers.

WANG Jing Jane
Assistant Professor
Ph.D., Marketing, Yale University

Jane Wang is Assistant Professor of Marketing at the Lee Kong Chian School of Business at Singapore Management University. Her research interests center around the interplay between consumers' intuitive theories, emotion, judgment, and decision-making. Her research applies psychological and economic principles to investigate fundamental aspects of the manner in which preferences are formed in order to understand and predict consumer behavior in the marketplace . She holds a Ph.D. in Marketing from Yale University.