Full CV

Ph.D. (Communication), Westfälische Wilhelms-Universität, Germany,1997

Academic Positions Held
Current Appointments:

Practice Associate Professor, Singapore Management University, 2008 –present

Previous Appointments:

Professor & Associate Dean (Undergraduate Studies), International School of Management (ISM), Germany, 2005-2007

Other Positions Held

Managing Partner, Publicis, 2000 – 2005

Head of Corporate Communications, Siemens Elektrocom, 1999-2000

Corporate Communications Manager, Siemens, 1998-1999

Lecturer in Communication, Westfälische Wilhelms-Universität, 1997-1998

Honours & Awards
Research Awards :

Honorary Professor at International School of Management, Germany, from 2007

´Teacher of the Year´, International School of Management, 2007 & 2006

Visiting lecturer at Unitec, Auckland , New Zealand , 2006

Bi-annual award for best communication dissertation, German Association of Media- and Communication Studies, 1996

Courses Taught in SMU

Change Communication

Creative Communication

Communication: Competencies & Strategies

Consulting Activities

Advisor to Publicis; recent international campaigns handled include Qantas, Nestlé, Procter&Gamble, Global Fund for the Fight against Aids, Tuberculosis and Malaria, Zurich Financial Services, Avis

Advisor to UniCredit Group (Milano)

Research Areas

Globalisation effects on Public Relations & advertising

Current Projects

Blind Spot? The Benefit of Globalisation Theory for International Corporate Communication Practice , paper to be delivered at the Asia Pacific Conference of the Association for Business Communication, March 2008

The Organisation of the Corporate Communication Function in Global Enterprises , paper targeted at Management CommunicationQuarterly

Congress Papers

Linda Beamer, Mark Chong and Gregor Halff (2007), “ Globalisation from the Boardroom. An International Comparative Analysis of Annual Reports”, Asia-Pacific Conference, Assocation for Business Communication

Gregor Halff (2006), “Evaluating Public Relations”, key note at the annual meeting of the PR Institute of New Zealand

Gregor Halff (2005), “ What we pretend to measure when evaluating PR”International University in Germany

Gregor Halff (2003), “Integrierte Kommunikation als Ersatzdiskussion der Praxis” (integrated communications as a placebo discussion among practitioners), German Society of Media- and Communication Studies (DGPuK)

Gregor Halff (2002), „Funktion und Zukunft der Kommunikationsberatung in Deutschland“ (functions and future of communication consulting in Germany ), Free University of Berlin

Gregor Halff (1998), „Die Malaise der Medienwirkungsforschung“ (the malady of media effects research), German Society of Media Effects Research (DGMWF)

Publications

Arne Bruncken, Gregor Halff (2007), “Innovative Fernsehwerbung. Entwicklung und Evaluation“ (innovative TV-advertising. Development and Evaluation), Saarbrücken.

Andreas v. Grabowiecki, Gregor Halff (2007) “Product Placement in Computerspielen” (product placement in videogames), Saarbrücken.

Gregor Halff (2007),“International Communication“, in: Wichard Woyke (ed.), Handwörterbuch Internationale Politik , Opladen, 156-162.

Gregor Halff (2005), “Two-Step-Flow-of-Communication“, in: Siegfried Weischenberg (ed.), Handbuch Journalismus und Medien , Constance, 217-223.

Gregor Halff (2003), “Aufgaben und Funktionen von Journalismus und PR im Mediensystem“ (tasks and functions of journalism and PR), in: Eberhard Knödler-Bunte (ed.), Public Relations in der öffentlichen Diskussion ,Berlin, 283-290.

Gregor Halff (1998), “Wahre Bilder? Zur Glaubwürdigkeit von Fernsehnachrichten“ (on the credibility of TV news), in: Klaus Kamps (ed.), Fernsehnachrichten. Prozesse, Strukturen, Funktionen , Opladen, 127-134.