Full CV

Education

2005	Ph.D, Cornell University
2002	M.S., Cornell University
1990	B.A. (Hons), University of Calgary

Current Position(s) Held

Professional Certification

International Management Teachers Academy
Central and East European Management Development Association (CEEMAN), 2008

Awards, Recognition and Honors

Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2005 - 2011

Most Promising Teacher Award, Singapore Management University , 2006

Research Interests

Corporate Reputation

Creative Industries

Selected Books and Monographs

1. “Winning Corporate Reputation Strategies: Lessons from Asia Pacific ”, by Mark CHONG and Jin MONTESANO ( editors ), McGraw-Hill, 2012.
2. "Brainfruit. Turning Creativity into Cash from East to West ”, by Hugh MASON and Mark CHONG, McGraw-Hill, 2011.

Selected Chapters in Books

1. “Ensuring Corporate Sustainability through Social Responsibility: Diageo and Responsible Drinking”, by Mark CHONG, in Winning Corporate Reputation Strategies: Lessons from Asia Pacific, Mark CHONG and Jin MONTESANO (Editors), McGraw-Hill, 2012.
2. “Cosmetic Regulatory Harmonization in ASEAN: A View from Industry” by Simon YOUNG and Mark CHONG, in Winning Corporate Reputation Strategies: Lessons from Asia Pacific, Mark CHONG and Jin MONTESANO (Editors), McGraw-Hill, 2012.
3. "Closing the Legitimacy Gap”, by Mark CHONG, in Socially Responsible and Sustainable – Company Perspectives and Experiences, Evelyn S WONG (Editor), Straits Times Press, Singapore, 2010, 146-161.
4. "Going Beyond Compliance, Gaining Global Trust", by Mark CHONG, in Corporate Social Responsibility in Singapore. CSR for Sustainability and Success, Evelyn S Wong (Editor), Marshall Cavendish, Singapore, 2009, 217-239.

Selected Journal Articles (Refereed)

1. "Employee participation in CSR and corporate identity: Insights from a disaster-response program in the Asia-Pacific", by Mark CHONG, 2009, 12(2), Corporate Reputation Review, 106-119.
2. "The role of internal communication in infusing corporate values and delivering brand promise: Singapore Airlines' experience", by Mark CHONG, 2007, 10(3), Corporate Reputation Review, 201-212.
3. "How do advertising creative directors perceive research?", by Mark CHONG, 2006 , 25(3), International Journal of Advertising, 361-380.
4. "Perception of the risks and benefits of Bt eggplant by Indian farmers", by Mark CHONG, 2005 , 8(7-8), Journal of Risk Research, 617-634.
5. "Acceptance of golden rice in the Philippine rice bowl", by Mark CHONG, 2003, 21(9), Nature Biotechnology, 971-973.

Selected Journal Article (Professional)

1. “A new force for business”, by Jin MONTESANO and Mark CHONG, 2011, PublicAffairsAsia, 10, p. 27-28.
2. “A crisis of epidemic proportions: What communication lessons can practitioners learn from the Singapore SARS crisis?”, by Mark CHONG, 2006, 51(1), Public Relations Quarterly , 6-11, USA.

Industry/Government Reports

1. "Institutional Investors' Assessment of Investor Relations in SGX-listed Companies: A SMU-IRPAS Study”, 2009.