Full CV

Ph.D. (Business) The University of Chicago , 1998

M.B.A., The University of Chicago , 1998

M.Com (Marketing) The University of Auckland , 1992

B.Com (Marketing) The University of Auckland , 1988

Academic Positions Held

Current Appointment:

Associate Professor of Marketing, Singapore Management University (2008 - Present)

Previous Appointments:

Assistant Professor, Singapore Management University ( 2001 – 2008)

Senior Lecturer, promotions and sales force management, Melbourne Business
School (1998 – 2000)

Other Position

Director of analytical services, development of Internet marketing communications products and business, Site Systems, California (2000 – 2001)

Editorial Activity

Ad hoc reviewer for Marketing Science and Management Science

Courses Taught in SMU

Promotions Management

Pricing

Research Areas

Marketing Structure and Power

Retailing and Category Management

Customer Valuation

Internet Marketing Communications

Publications

“Recovering SKU-level Preferences and Price Sensitivities from Market Share Models Estimated on Item Aggregates”, Singapore Management University, with David R. Bell (Wharton School, University of Pennsylvania) and Pradeep K. Chintagunta (GSB, University of Chicago), Journal of Marketing Research, May 2005, Vol 42 (2), pp169-183.

“Store brands: Who buys them and what happens to retail prices when they are introduced?”, Review of Industrial Organization, Volume 24(2), March 2004, with Pradeep K. Chintagunta .

“Investigating the Effects of Store Brand Introduction”, Management Science, v48(10), October 2002, 1242-1268, joint with Chintagunta, Pradeep K. and Inseong Song.

"Do Managers Overreact to Each Others' Promotional Activity?" International Journal of Research in Marketing, 13(4), pp379, 1996; joint with Rod J. Brodie.

"Conditions When Market Share Models are Useful for Forecasting: Further Empirical Results", International Journal of Forecasting, 10(2), pp277, September 1994; joint with Rod J. Brodie.

"Gleaning Market Intelligence from The Sales Force", Asia Pacific Journal of Marketing and Logistics, 5(1), pp42--62, 1993; joint with Don Peters and Peter Mazany.