1998

Ph.D. in Business
The University of Chicago

1998

M.B.A. in Marketing
The University of Chicago

1992

M.Com in Marketing
The University of Auckland

1988

B.Com in Marketing
The University of Auckland

2008 - Now

Associate Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University

2008 - Now

Area Coordinator of Marketing
Singapore Management University

1.

"An Empirical Investigation of the Impact of Communication Timing on Customer Equity", by Andre BONFRER and Xavier DRÈZE, 2008 , 23(1) , Journal of Interactive Marketing, 36-49

2.

"An Examination of Advertising Clutter Effects for Packaged Goods", by Andre BONFRER and Peter DANAHER, 04/2008, Journal of Marketing Research, pp211-225

3.

"Recovering SKU-level Preferences and Price Sensitivities from Market Share Models Estimated on Item Aggregates", by David R. BELL, Andre BONFRER, and Pradeep K. CHINTAGUNTA, 05/2005 , 42(2) , Journal of Marketing Research, 169-183

4.

"Store brands: Who buys them and what happens to retail prices when they are introduced?", by Andre BONFRER and Pradeep K. CHINTAGUNTA, 03/2004 , 24 (2) , Review of Industrial Organization

5.

"Investigating the Effects of Store Brand Introduction", by Pradeep K. CHITAGUNTA, Inseong SONG, and Andre BONFRER, 2002 , 48 (10) , Management Science, pp 1242 - 1268

6.

"Do Managers Overreact to Each Others Promotional Activity?", by Andre BONFRER and R.J. BRODIE, 1996, 13(4), International Journal of Research in Marketing, pp. 379

7.

"Conditions When Market Share Models are Useful for Forecasting: Further Empirical Results", by Andre BONFRER and R.J. BRODIE, 1994, 10 (2), International Journal of Forecasting, pp. 277

8.

"Gleaning Marketing Intelligence from the Sales Force", by Andre BONFRER, D. PETERS, and P. MAZANY, 1993, 5 (1), Asia Pacific Journal of Marketing and Logistics, pp. 42 - 62