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Cathy Yi CHEN
Ph.D., Marketing,
Anderson School of Management , UCLA, 2004
M.A., University of
International Business and Economics, 1997
B.A., Huazhong University
of Science and Technology, 1994
Academic Positions Held
Current Appointment:
Assistant Professor,
Singapore Management University (2004 - Present)
Honors & Awards
UCLA Graduate Fellowship
(1998 - 2003)
Research Grant, UCLA
Harold Price Center for Entrepreneurial Studies
(2002)
AMA Doctoral Consortium
Fellow (2001)
HUST Outstanding Graduate
(1994)
GuangHua Scholarship
(1992,1993)
Course Taught in SMU
Consumer Behavior
Research Areas
Consumer Affect and Decision-making
Advertising and Promotion
Cross-cultural Studies
Current Projects
“The Impact of Incidental Affect
on the Country-of-Origin Effect”, with Durairaj Maheswaran
, New York University
“Understanding how certain vs.
uncertain promotions influence consumer decision-making process”,
with Shi Zhang, UCLA
“The role of choice-biased source
confusion memories on the dynamic choice process”, with
Shi Zhang, UCLA
“The Impact of Self-Construal
Priming on Price Evaluation”, with Shi Zhang, UCLA |
