1977

Ph.D. (Business), The Pennsylvania State University

1971

M.B.A., Western Illinois University

1970

B.B.A. Honors, University of Singapore

Deputy President (External Affairs) , Singapore Management University

2007 - 2009

Deputy President , Singapore Management University

1998 - Now

Professor of Marketing Lee Kong Chian School of Business, Singapore Management University

1.

"Family Roles in the Selection of Schools in Multiracial Singapore : An Examination of Demographic Differences", by A K LALWANI, S C MEHTA, and Chin Tiong TAN, 1999 , 19 , 1, Journal of Professional Service Marketing , United States Of America , 73 - 92

2.

"Strategic Marketing Management Meets the Asian Networks", by G HALEY and Chin Tiong TAN, 1998, 14, 2, Journal of Business and Industrial Marketing, United States Of America, 91-101

3.

"The Black Hole of Southeast Asia : Strategic Decision-Making in an informational Void", by G HARLEY and Chin Tiong TAN, 1996, 34, 9, Management Decision, United States Of America, 37-48

4.

"A Theory of Reasoned Action Perspective of Voting Behaviour : Model and Empirical Evidence", by K SINGH, S M LEONG, Chin Tiong TAN, and K C WONG, 1995, 12, Psychology and Marketing , United States Of America , 37–51

5.

"An Empirical Study of the Scientific Styles of Marketing Academics", by S M LEONG, J SHETH, and Chin Tiong TAN, 1994, 28, 8, European Journal of Marketing, 12-26

6.

"Managing Across Borders : An Empirical Assessment of the Bartett and Ghoshal (1989) Typology", by S M LEONG and Chin Tiong TAN, 1993, 24, 3, Journal of International Business Studies , United States Of America , 449-464

7.

“Assessing National Competitive Superiority: An Importance-Performance Matrix Approach", by S M Leong and Chin Tiong TAN, 1991, 3, 2, Asia Pacific International Journal of Marketing , United Kingdom , 26-37. (Reprinted in Marketing Intelligence & Planning, 1992, 10, 1, United Kingdom, and in Marketing Insights for the Asia Pacific, 1996, Singapore).

8.

"Voting Behaviour in Singapore : A Preliminary Investigation From a Multi-Attribute Attitudinal Perspective", by S M LEONG, Chin Tiong TAN and K C Wong, 1989, 6, Asia Pacific Journal of Management, 293-305

9.

"The Impact of Cultural Patterns on Cognition and Intention in Singapore", by Chin Tiong Tan and J U FARLEY, The Journal of Consumer Research, 1987, 13, 4, United States of America, 540-44

10.

"Intention, Attitude and Social Influence in Bank Selection: A Study in an Oriental Culture", by Chin Tiong TAN and C Y Y CHUA, International Journal of Bank Marketing, 1986, 4, 3, United States of America , 43-53

1.

“New Asian Emperors: Business Strategies of the Overseas Chinese”, by G HALEY, U HALEY, and Chin Tiong TAN, John Wiley & Sons, 2009.

2.

“Principles of Marketing: A Global Perspective”, by P KOTLER, G ARMSTRONG, S H ANG, SM LEONG, Chin Tiong TAN and Oliver H M YAU, Prentice Hall, Singapore, 2009

3.

“Marketing Management: An Asian Perspective”, by P KOTLER, K L KELLER, S H ANG, SM LEONG, and Chin Tiong TAN, Prentice Hall, 5th Edition, Singapore , 2009.

4.

"Marketing and Management : An Asian Perspective", by P KOTLER, KL KELLER, SH ANG, SM LEONG, and Chin Tiong TAN, Prentice Hall, 4th Edition, Singapore , 2006

5.

"Marketing Management : An Asian Casebook", by H SCHUTTE, SM LEONG, SH ANG, and Chin Tiong TAN, Pearson Education South Asia, Singapore , 2004

6.

"The Chinese Tao of Business : The Logic of Successful Business Strategy", by G HALEY, U HALEY, and Chin Tiong TAN, John Wiley & Sons, 2004

7.

"Marketing Management : An Asian Perspective", by P KOTLER, SH ANG, SM LEONG, and Chin Tiong TAN, Prentice Hall, 3rd Edition, Singapore , 2003

8.

"Marketing in the New Asia ", by SL LEONG, SH ANG, and Chin Tiong TAN, McGraw-Hill, 2001

9.

"Strategic Marketing Cases for 21st Century Asia ", by J QUELCH, SM LEONG, and Chin Tiong TAN, Prentice Hall, 2000

10.

"Marketing Management : An Asian Perspective", by P KOTLER, SM LEONG, and Chin Tiong TAN, Prentice Hall, 2nd Edition, Singapore , 1999