CV

Faculty Members

Education

1977	Ph.D. (Business), The Pennsylvania State University
1971	M.B.A., Western Illinois University
1970	B.B.A. Honors, University of Singapore

Current Position(s) Held

2009	Deputy President (External Affairs) , Singapore Management University
2007 - 2009	Deputy President , Singapore Management University
1999-2008	Provost, Singapore Management University
1998 - Now	Professor of Marketing Lee Kong Chian School of Business, Singapore Management University

Selected Journal Articles (Refereed)

1.	"Family Roles in the Selection of Schools in Multiracial Singapore : An Examination of Demographic Differences", by A K LALWANI, S C MEHTA, and Chin Tiong TAN, 1999 , 19 , 1, Journal of Professional Service Marketing , United States Of America , 73 - 92
2.	"Strategic Marketing Management Meets the Asian Networks", by G HALEY and Chin Tiong TAN, 1998, 14, 2, Journal of Business and Industrial Marketing, United States Of America, 91-101
3.	"The Black Hole of Southeast Asia : Strategic Decision-Making in an informational Void", by G HARLEY and Chin Tiong TAN, 1996, 34, 9, Management Decision, United States Of America, 37-48
4.	"A Theory of Reasoned Action Perspective of Voting Behaviour : Model and Empirical Evidence", by K SINGH, S M LEONG, Chin Tiong TAN, and K C WONG, 1995, 12, Psychology and Marketing , United States Of America , 37–51
5.	"An Empirical Study of the Scientific Styles of Marketing Academics", by S M LEONG, J SHETH, and Chin Tiong TAN, 1994, 28, 8, European Journal of Marketing, 12-26
6.	"Managing Across Borders : An Empirical Assessment of the Bartett and Ghoshal (1989) Typology", by S M LEONG and Chin Tiong TAN, 1993, 24, 3, Journal of International Business Studies , United States Of America , 449-464
7.	“Marketing in the Year 2000: An International Perspective”, by S M LEONG and Chin Tiong TAN, 1992, 11, Research in Marketing, United States of America, 195-220 (Reprinted in Marketing Insights for the Asia Pacific, Singapore, 1996, Singapore).
8.	"Voting Behaviour in Singapore : A Preliminary Investigation From a Multi-Attribute Attitudinal Perspective", by S M LEONG, Chin Tiong TAN and K C Wong, 1989, 6, Asia Pacific Journal of Management, 293-305
9.	"The Impact of Cultural Patterns on Cognition and Intention in Singapore", by Chin Tiong Tan and J U FARLEY, The Journal of Consumer Research, 1987, 13, 4, United States of America, 540-44
10.	"Intention, Attitude and Social Influence in Bank Selection: A Study in an Oriental Culture", by Chin Tiong TAN and C Y Y CHUA, International Journal of Bank Marketing, 1986, 4, 3, United States of America , 43-53.
11.	“Ethnic Differences in Reaction to Children's Advertising”, by Chin Tiong TAN and C Ngui, 1985, 2, 4, International Marketing Review, United States of America.
12.	"A Comparative Study of Consumer Information Seeking: Singapore Versus USA”, by Chin Tiong TAN and I Dolich, 1983, Journal of the Academy of Marketing Science, United States of America.

Selected Books and Monographs (Authored or Co-authored)

1.	“Principles of Marketing: An Asian Perspective”, by P KOTLER, G ARMSTRONG, S H ANG, S M LEONG and Chin Tiong TAN, Pearson Education South Asia, Singapore, 2011.
2.	"New Asian Emperors: Business Strategies of the Overseas Chinese”, by G HALEY, U HALEY, and Chin Tiong TAN, John Wiley & Sons, Singapore, 2009.
3.	“Principles of Marketing: A Global Perspective”, by P KOTLER, G ARMSTRONG, S H ANG, S M LEONG, Chin Tiong TAN and Oliver H M YAU, Prentice Hall, Singapore, 2009
4.	“Marketing Management: An Asian Perspective”, by P KOTLER, K L KELLER, S H ANG, S M LEONG, and Chin Tiong TAN, Prentice Hall, 4th Edition, 2006; 5th Edition, Singapore , 2009.
5.	"Principles of Marketing: An Asian Perspective”, by P KOTLER, G ARMSTRONG, S H ANG, S M LEONG, Chin Tiong TAN and David K TSE, Prentice Hall, 2005.
6.	The Chinese Tao of Business: The Logic of Successful Business Strategy", by G HALEY, U HALEY, and Chin Tiong TAN, John Wiley & Sons, 2004.
7.	"Marketing Management: An Asian Casebook", by H SCHUTTE, SM LEONG, S H ANG, and Chin Tiong TAN, Pearson Education South Asia, Singapore , 2004.
8.	"Marketing Management: An Asian Perspective", by P KOTLER, S H ANG, S M LEONG, and Chin Tiong TAN, Prentice Hall, 1996; 2nd Edition, 1999; 3rd Edition, Singapore, 2003.
9.	"Marketing in the New Asia ", by S L LEONG, S H ANG, and Chin Tiong TAN, McGraw-Hill, Singapore, 2001.
10.	"Strategic Marketing Cases for 21st Century Asia ", by J QUELCH, S H ANG, S M LEONG, and Chin Tiong TAN, eds, Prentice Hall, 2000.
11.	"New Asian Emperors, The Overseas Chinese, Their Strategies and Competitive Advantages”, by G HALEY, Chin Tiong TAN and U HALEY, Oxford: Butterworth-Heinemann, 1998.
12.	“Readings in Marketing Insights for the Asia Pacific”, by S L LEONG, S H ANG and Chin Tiong TAN, Heinemann Southeast Asia, Singapore, 1996.
13.	“Cases in Marketing Management and Strategy: An Asia-Pacific Perspective”, J QUELCH, S M LEONG, S H ANG and Chin Tiong TAN, Prentice Hall, Singapore 1996.
14.	“Marketing Management: An Asian Perspective”, P KOTLER, S H ANG, S M LEONG, and Chin Tiong TAN, Prentice Hall, Singapore, 1996; 2 nd Edition, 1999; 3 rd Edition, 2003.

Last updated on 20 March, 2012 by Lee Kong Chian School of Business.