Ph.D. (Marketing), The Pennsylvania State University, 1977

M.B.A., Western Illinois University, 1971

B.B.A. Honors, University of Singapore, 1970

Academic Positions Held

Current Appointment:

Deputy President , Singapore Management University (2008- Present)

Previous Appointments:

Provost, Singapore Management University (1999 - 2008)

Deputy Provost, Singapore Management University (1998 - 99)

National University of Singapore (NUS): Lecturer and Senior Lecturer (1978 - 84), Associate Professor (1985 - 97), Professor (1997 - 98)

Other Positions

Director, Office of Continuing Education (NUS Extension) (1996 - 98)

Chairman, Executive Development Programs, Faculty of Business Administration, NUS (1996 - 98)

Head, Department of Marketing, NUS (1994 - 97)

Head, School of Management, NUS (1985 - 88)

Professional and Editorial Activities

Editorial responsibilities for Asia-Pacific Journal of Management, Singapore Marketing Review, and Singapore Business Review

Editorial Board of Journal of International Business Studies, Journal of Economic Psychology, Journal of Global Marketing, Asia Pacific Journal of International Marketing, Asia Pacific Journal of Economics and Business, and Australiasian Marketing Journal

Co-Chairman, Academy of International Business Conference, Singapore (1984)

Co-Chair, Association for Consumer Research International Conference, Singapore (1985)

Co-Chairman, American Marketing Association’s International Conference, Singapore (1986)

Research Areas

Asian Business

Global Marketing

Marketing Strategy and Strategic Management

Selected Books, Journals & Other Publications

Principles of Marketing: An Asian Perspective, Prentice Hall, 2005 (with P. Kotler, G. Armstrong, S.H. Ang, S.M. Leong and David K. Tse)

Marketing Management: An Asian Casebook, Pearson Education Asia, 2004 (with H. Schutte, S. M. Leong and S. H. Ang)

The Chinese Tao of Business: The Logic of Successful Business Strategy, John Wiley & Sons ( Asia ) Pte Ltd, 2004 (with G. Haley and U. Haley)

Marketing Management: An Asian Perspective, Prentice Hall, 3 rd Edition, 2003 (with P. Kotler, S.H. Ang, and S.M. Leong)

Marketing in the New Asia, McGraw-Hill, 2001 (with S.M. Leong and S.H. Ang)

Strategic Marketing Cases for 21st Century Asia, Prentice-Hall, 2000 (with John, A Quelch, S.H. Ang, and S.M. Leong)

New Asian Emperors, The Overseas Chinese, Their Strategies and Competitive Advantages, Oxford : Butterworth-Heinemann, 1998 (G. Haley, and U. Haley)

Readings in Asian Marketing Management, Singapore: Heinemann Asia, 1996 (with S.M. Leong and S.H. Ang)

Historical Perspective in Consumer Research: National and International Perspectives, Singapore : Association for Consumer Research, 1985 (with J.N. Sheth)

Proceedings of Academy of International Business Meeting in Singapore, Singapore: Academy of International Business, 1984 (with K. Kujawa)

“Family Roles in the Selection of Schools in Multiracial Singapore: An Examination of Demographic Differences”, Journal of Professional Services Marketing, ( United States ), Vol.19, No. 1, 1999 (with A.K. Lalwani , S.C. Mehta)

"Strategic Marketing Management Meets the Asian networks", Journal of Business and Industrial Marketing, 1998 (with G. Haley)

"The Black Hole of Southeast Asia: Strategic Decision-Making in an Informational Void", Management Decisions, 34, 7, 1996 (with G. Haley)

A Theory of Reasoned Action Perspective of Voting Behavior: Model and Empirical Evidence", Psychology & Marketing, 1995 (with K. Singh, S.M. Leong, and K.C. Wong)

"An Empirical Study of the Scientific Styles of Marketing Academics", European Journal of Marketing, 1994 (with S.M. Leong, and J. Sheth)

"Assessing National Competitive Superiority: An Importance-Performance Matrix Approach", Asia Pacific International Journal of Marketing, 3, 2, pp.26-37, 1991. Reprinted in Marketing Intelligence & Planning, 10, 1, pp.42-48, 1992 and Marketing Insights for the Asia Pacific, 1996 (with.S.M. Leong)

"Managing Across Borders: An Empirical Assessment of the Bartett and Ghoshal (1989) Typology", Journal of International Business Studies, 24, no.3, pp.449-464, 1993. Reprinted in Marketing Insights for the Asia Pacific, 1996 (with S.M. Leong).

"Voting Behavior in Singapore: A Preliminary Investigation From a Multi-Attribute Attitudinal Perspective", Asia Pacific Journal of Management, 6, pp.293-305, 1989 (with S.M. Leong, and K.C. Wong)

"Towards Some Standardized Cross-Cultural Consumption Values", in Houston M (ed.), Advances in Consumer Research, United States: Association for Consumer Research, 1988 (with D.K. Tse, and J.K. Wong)

"The Impact of Cultural Patterns on Cognition and Intention in Singapore", The Journal of Consumer Research, 1987 (with J.U. Farley)

"An Individual Analysis Approach to Cross-Cultural Research", in Anderson P F and Wallendorf M (eds.), Advances in Consumer Research, United States: Association for Consumer Research, 1986 (with J.M. McCullough and J.Y.L. Teoh)

"A Comparative Study of Consumer Information Seeking: Singapore Versus USA ", Journal of the Academy of Marketing Science, 1983 (with I. Dolich)