Faculty Members

Education

1994	Ph.D in Marketing Graduate School of Business, Columbia University
1993	M.Phil. in Marketing Graduate School of Business, Columbia University
1989	A.B. in Applied Mathematics-Economics Brown University

Current Position(s) Held

2010 - Now	Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2010 - Now	Area Coordinator of Marketing Singapore Management University
2001 - 2010	Associate Professor of Marketing Lee Kong Chian School of Business, Singapore Management University
2004 - Now	Academic Director, Centre for Marketing Excellence Singapore Management University

Research Interests

Innovation
Marketing Strategy
Brand Equity

Selected Journal Articles (Refereed)

1.	"Biases in Valuation vs. Usage of Innovative Product Features", by Robert J. MEYER, Shenghui ZHAO, and Jin Kyung HAN, 2008 , 27 , 6, Marketing Science, 1083-1096
2.	"A Durable Replacement Model for Symbolic vs. Utilitarian Consumption: An Integrated Cultural and Socio-Economic Perspective", by Shijin YOO, Seh-Woong CHUNG, and Jin K. HAN, 2006 , 35 , Global Economic Review, 193-206
3.	"Entry Mode and Performance in a Transitional Economy : A Framework for Foreign-Invested Enterprises in China", by Davies HOWARD, Jin K. HAN, Namwoon KIM, and Jae H. PAE, 2004, The Chazen Web Journal of International Business, Special Issue : Global Branding and Global Business, No. 4, Spring, online
4.	"Auditory and Visual Identifiers in Chinese and English", by Nader T. TAVASSOLI and Jin K. HAN, 2002 , 10 , 2, Journal of International Marketing, pp 13-28
5.	"Managing Intra-Organizational Diffusion of Innovations: Impact of Buying Center Dynamics and Environments", by Jin K. HAN, Kim NAMWOON, H. Pae JAE, and Leslie YIP, 2002, Industrial Marketing Management
6.	"A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations", by Namwoon KIM, Jin K. HAN, and Rajendra K. SRIVASTAVA, 02/2002, 48, 2, Management Science, pp 222-240
7.	"Consumer Decision Making in a Multi-Generational Choice Set Context", by Namwoon KIM, Rajendra K. SRIVASTAVA, and Jin K. HAN, 2001, 53, 3, Journal of Business Research, pp 123-136
8.	"Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context", by Nader T. TAVASSOLI and Jin K. HAN, 12/2001, 28, 3, Journal of Consumer Research, pp 482-493
9.	"Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective", by Jin K. HAN, Namwoon KIM, and Hong-Bumm KIM, 01/2001, 65, 1, Journal of Marketing, pp 1-14
10.	"Market Orientation and Organizational Performance: Is Innovation a Missing Link?" by Jin K. HAN, Namwoon KIM, and Rajendra K. SRIVASTAVA, 10/1998, 64, 4, Journal of Marketing, pp 30-45.

Journal Articles (Forthcoming)

1.	"Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms", by Namwoon KIM, Jae H PAE, Jin K HAN, and Rajendra K SRIVASTAVA, 2009 , Industrial Marketing Management
2.	"Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?", by Jin K HAN, Seh Woong CHUNG, and Yong Seok SOHN, 2009 , Journal of Marketing

Selected Chapters in Books

"The Rationality of Consumer Decisions to Adopt and Use Product-Attribute Enhancements: Why We Are Lured by Product Features We Never Use?", by Shenghui ZHAO, Meyer ROBERT J., and Jin Kyung HAN, Experimental Business Research: Marketing, Accounting and Cognitive Perspective, Rami Zwick and Amnon Rapoport, Vol. III, The Netherlands : Springer, Dordrecht , 2005, 1-34

Last updated on 1 July, 2010 by Lee Kong Chian School of Business.