Full CV

MBA, Columbia Business School

BA, Stanford University

Academic Positions Held

Current Appointment:

Practice Associate Professor of Marketing, SMU 2006 - Present

Director, Centre for Marketing Excellence, SMU 2006 - Present

Previous Appointment:

Adjunct Faculty, Marketing & Director of Business Development SMU 2004 - 2005

Adjunct Faculty, Marketing, University of Washington Business School 2000 - 2002

Chairman, Brand New View 2000 - Present

Vice President of Marketing and Business Development, Informix

Vice President of Marketing and Business Development, Unify

Vice President of Marketing, Transamerica Intellitech

Co-Founder and CEO, Northwest Resorts, Inc.

Product Marketing Manager, Nike

Director of Sales and Marketing, Woodside Hotels

Editorial Activities

Reviewer for John Wiley and Sons (2004 to present)

Honors & Award

Received ‘Most Inspiring Teacher' Award 2007; Dean's Teaching Honor List 2004/2005, Lee Kong Chian School of Business, Singapore Management University

Nominee for ‘Dottie Award' in 2004 for outstanding marketing and creative work

Fast Company Magazine's Annual ‘Fast 50 Companies' Honorable Mention in 2002, 2003

Presidential Achievement Award, Transamerica Corporation, 1997

Team of Year Award, Transamerica Corporation, 1997

Four Star Award, by Best Places to Stay, as Co-Founder and CEO of Northwest Resorts

AAA Three Diamond Award

Courses Taught in SMU

Strategic Brand Management

Sports Marketing

Technology Marketing

Selected Consulting Activities

Boeing, Harris, Intertek, DOW Chemical, TIAA-CREF, VSP

Research Areas

Brand Strategy

Leadership

Marketing and Sales Management

Marketing Measurement

Sports Marketing

Current Projects

Book: “The Olympic Games Effect: How Sports Marketing Builds Strong Brands” (July 2008 John Wiley & Sons)

Book: “Competitive Success: How Branding Adds Value” (2008-09 John Wiley & Sons)

Book: “Aha! The Success Secrets of the Five Ambassadors” (pre-submission stage)”

Selected Book & Other Publication

Book: “Magic Numbers for Sales Management” (Wiley Winter 2007)

Book : “Measuring Marketing: 103 Key Metrics Every Marketer Needs” (Wiley Fall 2006)

Article:“Measuring Marketing Properly” The Singapore Marketer (December 2006)

Book: “Magic Numbers for Consumer Marketing” (Wiley July 2005)

Article: “About Brands and Branding” Singapore Management University (Winter 2005)

Article: “Stick to Your Core, Market it Relentlessly” The Business Journal (Fall 2002)

Executive Education

Strategic Marketing and Branding, MICA (2007)

Customer-Centered Marketing, OCBC (2007)

Innovation, Singtel (2007)

Customer-Centered Marketing, MSIG Emerging Leaders (2007)

Branding and Marketing, MSIG International Business Management (2006-2007)—Faculty Director

Branding and Marketing in Asia, Munich Business School EMBA (2007 - 2008)

Internal Branding, SingHealth , (2006-2007)

The Role of Sales and Marketing in Technology, Intertek (2006)

Branding and Marketing in Asia, European Business School (2006 - 2007)

Marketing and Branding, SPRING Singapore (2005)

Brand Strategy, InterContinental Hotels Group (2005 - 2006)

Internal Branding, IBM Executive Leadership (2005)

Brand Strategy, NOL-Neptune Orient Lines (2005) — Faculty Director

Strategic Marketing and Branding, Keppel Marine (2005 - 2006)

Strategic Marketing Program , ChicagoGSB and SMU (2005)

Asian Branding, Swiss Federal Institute of Technology International (2005)

Branding, EDB Firefly (2005 - 2006) — Faculty Co-Director (2005)

Marketing, Schneider Electric (2005 - 2006) — Faculty Director (2005)

Marketing Strategy and Trust Development, Allianz (2005)

Strategy and CRM, Synovate Asia Pacific (2004)

Marketing and Sales Strategy, IBM Asia Pacific (2004 - 2008) — Faculty Director (2004-2005)

Branding HR, Human Capital Management Program (2004 - 2005)|

Strategy and Marketing , Singapore Economic Development Board (2003, 2004, 2005 - 2008)

Sales Management and Business Development, SK Telecom (2003)

Marketing and Sales Strategy, NCCU-High Technology Leaders Program (2002 - 2003)

Brand Strategy, UC Davis School of Management Executive Education Program (2003)

Marketing Management, Boeing Senior Managers Program (2002)

Media Mentions

Peak Magazine (April/May 2008)

ChannelNewsAsia 'Asian Dragons Rising' business series, interviewed about the branding of Asian companies (March 2008)

ChannelNewsAsia 'Singapore Business Tonight' interviewed about sports sponsorships (March 2008)

Straits Times (May, June, December 2007)

Marketing Magazine (Fall 2007); The Business Times (article about Luxury Brands, August 2007)

Straits Times (May, June 2007)

938LIVE! recorded 24 radio segments about marketing (March 2007)

ChannelNewsAsia ‘Prime Time Morning”, interviewed about President Bush's November 2006 visit to Asia (November 17, 2006)

ChannelNewsAsia “Singapore Business Tonight Fe atured Business Leader Interview of the Week”, discussing Singapore's efforts to build an international brand reputation (September 29, 2006)

Singapore Business Visitors Magazine (June 2006)

VTV and HCMC HTV7-Viet Nam (March 2006)

ChannelNewsAsia (CNA)-Singapore (January 2006)

Asia Television - Hong Kong (November 2005)

Marketing Magazine - China (November 2005)

Sacramento Bee (August 2005)

Harvard Working Knowledge, response to “How Can Business Schools Be Made More Relevant” (July 2005)

Wiley News (July 2005)

Straits Times (July 2005)

TodayNEWS (May 2005)

The Business Times (May 2005)

Singapore Management University Newsletter (Spring 2005)

Fast Company Magazine (2002, 2003)

The Business Journal-Sacramento, Portland , Eugene (2001, 2002, 2003)

Business to Business Magazine (2001, 2002)

National Public Radio Interviews (2001, 2002)

CNBC (Summer 2000)