|
 Full CV
1990 |
MBA, Columbia Business School |
1983 |
BA in Political Science
Stanford University |
2003 - Now |
Associate Professor of Marketing Practice
Lee Kong Chian School of Business, Singapore Management University |
2003 - Now |
Director of Marketing Excellence Centre
Singapore Management University |
Awards, Recognition and Honors |
Most Inspiring Teacher Award , Singapore Management University, 2007 |
|
Dean's Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University , 2005 - 2008 |
|
Nominee for ‘Dottie Award' in 2004 for outstanding marketing and creative work, 2004 |
|
Fast Company Magazine' Annual ‘Fast 50 Companies' Honorable Mention, 2003 |
|
Fast Company Magazine' Annual ‘Fast 50 Companies' Honorable Mention , 2002 |
|
Presidential Achievement Award, Transamerica Corporation, 1997 |
|
Team of Year Award, Transamerica Corporation, 1997 |
|
AAA Three Diamond Award , 1996 |
|
Four Star Award, by Best Places to Stay, as owner of Northwest Resorts , 1995 |
|
Brand Strategy |
Internal Branding |
|
Leadership |
|
Marketing and Sales Management |
|
Marketing Metrics |
|
Sports Marketing |
|
Selected Books and Monographs (Authored or Co-authored) |
1. |
"The Olympic Games Effect: How Sports Marketing Builds Strong Brands", by John DAVIS, John Wiley & Sons, Global, 08/2008, 337 |
2. |
"Magic Numbers for Sales Management", by John DAVIS, John Wiley and Sons, 2007 |
3. |
"Measuring Marketing: 103 Key Metrics Every Marketer Needs", by John DAVIS, John Wiley & Sons 2006, 2006, 440 |
4. |
"Magic Numbers for Consumer Marketing : Key Measures to Evaluate Marketing Success", by John DAVIS, John Wiley & Sons, Singapore , 09/2005, 228 |
Selected Chapters in Books |
1. |
“Successful Brand Building Means Evoking History: The Case of the Olympic Games” by John DAVIS, in Fast Track to Success in Marketing, Pearson Education, 2009 |
Chapters in Books (Forthcoming) |
1. |
"Successful Brand Building Means Evoking History: The Case of the Olympic Games", by John
DAVIS, Fast Track to Success in Marketing, Pearson Education, FTPH, Wharton, UK, 05/2009, 2 |
|
 |
|
|
