Ph.D. in Marketing
Goizueta Business School
Emory University
2002
M.S. in E-Commerce and Marketing
Lowry Mays School of Management
Texas A&M University
2000
PGDBA in Marketing and International Business
Narsee Monjee Institute of Management Studies (NMIMS)
1997
B.Sc in Chemistry
Mumbai University
Current Position(s) Held
2006 - Now
Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
Awards, Recognition and Honors
The article, "Rethinking Customer Solutions; From Product Bundles to Relational Processes," (2007), Journal of Marketing, Vol.70 (3), 1-17 (with Ajay K.Kohli, and Sundar G. Bharadwaj) was a finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory, 2007
Winner of the 2005 ISBM Business Marketing Doctoral Support Award Competition for the dissertation titled, " Relationship Multiplexity; Effects on Sales Growth and Volatility from a Customer" (Advisor: Ajay Kohli, and Sundar Bharadwaj), 2005
AMA-Sheth Foundation Doctoral Consortium Fellow, 2005
INFORMS Society of Marketing Science (ISMS) Doctoral Consortium Fellow, 2005
Best Paper Award: Kapil Tuli and Sundar Bharadwaj "Customer Firm Relationships: Identifying the Empirical Generalizations" in the Marketing Relationship and Inter-Organizational Issues Track at AMA Summer Educator's Conference, Chicago, IL, August 2003
Research Interests
Marketing Strategy
Customer Relationships
Customer Solutions
Financial Impact of Marketing Strategy
Selected Journal Articles (Refereed)
1.
"Rethinking Customer Solutions: From Product Bundles to Relational Processes", by Kapil TULI, Ajay KOHLI, and Sundar BHARADWAJ, 07/2007 , 71 , 3, Journal of Marketing, American Marketing Association, 1-17, United States Of America
Journal Articles (Forthcoming)
1.
"Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales
Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 2009, Journal of Marketing
Research, United States Of America
2.
"Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ, 2009,
Journal of Marketing
