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 Full CV
Ph.D. (Marketing),
University of Toronto, 2003
B.A.Sc. (Computer
Engineering), University of Toronto, 1995
Academic Positions Held
Current Appointment:
Practice Assistant Professor, Singapore Management University (July 2007 – Present)
Academic Director of
the Institute of Service Excellence @ SMU (ISES) (November 2007 – Present)
Previous Appointment:
Assistant Professor,
Singapore Management University (2000 – June 2007)
Instructor, University
of Toronto (1998)
Honors & Awards
Lee Foundation Grant
(SGD 15,000), Singapore Management University (2001)
University of Toronto
Open Fellowship, University of Toronto (1995 – 1999)
William Osborn Twaits
Fellowship, University of Toronto (1998)
Courses Taught in SMU
Marketing Information Systems
Internet Marketing
Research Areas
Hierarchical Bayes Models of Consumer
Choice
Customer Relationship Management
Data Issues in Marketing
Current Projects
“A Bayesian Neural Network Model
of Consumer Choice”, Marcus Lee.
“Forecasting Customer Lifetime
Value: Probability Models vs. Bayesian Neural Nets”,
Peter S. Fader, Bruce G. S. Hardie,
Marcus Lee.
“A study of New Product Adoption
and Repeat Purchase ”, Andre Bonfrer, Pradeep Chintagunta,
Marcus Lee.
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