Ph.D. (Marketing) University of Toronto, Rotman School of Management, 2001

BComm (Commerce and Finance), University of Toronto, Faculty of Management, 1995

Academic Positions Held

Current Appointment:

Assistant Professor, Singapore Management University (2000 – Present)

Honors & Awards

Lee Foundation Fellowship, Singapore Management University (2000)

Doctoral Consortium Fellow, American Marketing Association (1999)

Ontario Graduate Scholarship, Government of Ontario (1997 – 2000)University of Toronto Fellowship (1995 – 1997)

Female Doctoral Grant, University of Toronto ( 1995 – 1998)

Bachelor of Commerce, Graduation with High Distinction, University of Toronto (1995)

Courses Taught in SMU

Marketing

Research Areas

Memory (Implicit Memory, Fluency Effects)

The Mere Exposure Effect

Context Effects

Current Projects

Lee, Michelle, Carolyn Yoon and Andrew A. Mitchell, “Conceptual and Perceptual Fluency as Antecedents of the Mere Exposure Effect” – under review at the Journal of Marketing Research

Lee, Michelle, Barbara Kahn and Susheela Varghese, “Retrospective Preference for Variety : An Ease of Retrieval Perspective”

Lee, Michelle, Kwanho Suk, “Testing Models of Assimilation and Contrast Using the Method of Forced-Anchors” – under review at the Journal of Consumer Research

Yoon, Carolyn, and Michelle Lee, “Persuasion Implications of Age-Related Differences in Processing”

Ramaswami, Seshan, and Michelle Lee, “How Product Line Structure Affects Brand Choice: The Roles of Asymmetric Decoys and Line End Points”

“The Cost of Overconfidence in Prospective Remembering” with Seshan Ramaswami

“Two-Sidedness in Marketing Communication Messages Contrasting Refutation in Consumer Reviews and Ads” with Susheela Varghese

“Are the Utilities Underlying Choice Models Really Ordinal? Contrasting Ranking with Serial Choice” with Seshan Ramaswami

Selected Journal & Other Publication

Kirmani, Amna, Michelle P. Lee, and Carolyn C. Yoon (2004), "Procedural Priming Effects on Spontaneous Inference Formation",
Journal of Economic Psychology, 25 (6), 859-875.

Lee, Michelle, Kwanho Suk and William Thurber (1999), “Forced-Anchoring: A Method for Eliminating Anchoring Biases in
Context-induced Contrast Effects,” Advances in Consumer Research, 27.