Ph.D. in Marketing
Goizueta Business School Emory University
2001
B.A. in Economics
Williams College
Current Position(s) Held
2009 - Now
Assistant Professor of Marketing
Lee Kong Chian School of Business, Singapore Management University
Research Interests
Marketing-finance Interface
Competitive reaction
Innovation
Regulation
Journal Articles (Refereed)
1
"Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value", by Martha Myslinski
TIPTON, Sundar BHARADWAJ, and Diana ROBERTSON, 11/2009, 73, 6, Journal of Marketing,
American Marketing Association, 227-243, United States Of America
