PhD (Marketing), Columbia University , 2001

Academic Positions Held

Current Appointment:

Assistant Professor, Singapore Management University (2004 – Present)

Previous Appointment:

Assistant Professor, Georgetown University (2003 – 2004)

Other Position

Management Consultant, Monitor Group (1998 – 2002)

Honors & Award

Columbia Business School , Graduate Fellowship, 1993 – 1998

Columbia Business School , Dean's List (MBA program), 1992

Helsinki School of Economics, Scholarship for MBA Exchange Study Abroad

Finnish Ministry of Education, Full Scholarship for Graduate Study, 1989 – 1991

Courses Taught in SMU

Principles of Marketing

Selected Consulting Activities

Several marketing consulting projects with The Coca-Cola Company

Other marketing consulting projects with France Telecom, Telia, Heineken,
Safeway, Office Depot, Dentsu, and various small companies

Research Areas

Advertising (Quantitative Modeling)

Current Projects

Interactive media planning, with Rajeev Kohli, under 2 nd review with the Journal of Marketing Research

Fast approximation schemes for the nonlinear knapsack problem, with Rajeev Kohli, Operations Research Letters

Optimal Banner Placement, with Sezer Ulku, Management Science

Selected Journal & Other Publication

"Product Category Determinants of Price Knowledge for Durable Consumer Goods", Journal of Retailing (with Hooman
Estelami), Vol. 4, Issue 3, pages 205-217, 2002 (with Hooman Estelami)

"Customer Reactions to Service Provider Over-Generosity", Journal of Services Research , Vol. 4, Issue 3, pages
205-217, 2002 (with Hooman Estelami)