Faculty Members
 

 Full CV

Education


1979

Ph.D. (Marketing), The University of Pittsburgh

1978

M.B.A., The University of Pittsburgh

1974

MS (Industrial Engineering),The University of Pittsburgh

1972

BTech (Mechanical Engineering), Indian Institute of Technology , Kanpur


Current Position(s) Held


2008 - Now

Provost, Singapore Management University

2009 - Now Deputy President (Academic Affairs) , Singapore Management University

2008 2009

Vice-President (Academic Affairs) , Singapore Management University

2008 - Now

Professor of Marketing Lee Kong Chian School of Business, Singapore Management University


Awards, Recognition and Honors


Sheth Foundation Award for the article written in the previous five to ten years that is judged to contribute most to the markeing discipline, 2006

 

Mahajan Award for Career Contributions to Marketing Strategy by the American Marketing Association, 2004

 

Marketing Science Institute/Paul Root Award by the American Marketing Association for Journal of Marketing article judged to contribute most to the practice of marketing, 1998

 

Maynard Award by the American Marketing Association for Journal of Marketing article judged to contribute most to the development of theory in marketing , 1998

 

Marketing Science Research Awards on Brand Equity, 1989

 

Value of Information, 1991

 

Alpha Kappa Psi Award, by the American Marketing Association for Journal of Marketing article judged to contribute most to the practice of marketing , 1984

 

University of Texas CBA Foundation Award for Outstanding Research Contributions (ORC) , 1993

 

Research Excellence (RE). The ORC award is for career contributions to the field of marketing strategy. The latter RE award is for research on a specific program (in this case, financial impact of marketing strategy on corporate financial performance), 2002

 


Research Interests


Marketing Metrics

Brand Management

 

Customer Management

 

Marketing Strategy

 


Selected Journal Articles (Refereed)


  1. "Measuring Marketing Productivity: Current Knowledge and Future Directions", by Rajendra Kumar SRIVASTAVA, 10/2004 , 68 , 4, Journal of Marketing, 76-89
  2. "The Integrated Networks Model: Explaining Resource Allocations in Networked Business Markets", by Rajendra Kumar SRIVASTAVA, 01/2003 , 67 , 1, Journal of Marketing, 29-45
  3. "Linking Customer Assets to Financial Performance", by Rajendra Kumar SRIVASTAVA, 08/2002 , 5 , 1, Journal of Services Research, 26-38
  4. "Resource-Based View and Marketing", by Rajendra Kumar SRIVASTAVA, 2001 , 27 , Journal of Management, 777-802
  5. "Marketing, Business Processes and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing", by Rajendra Kumar SRIVASTAVA, 1999, 63, Journal of Marketing, 168-179
  6. "Marketing Orientation and Organizational Performance: Is Innovation a Missing Link?", by Rajendra Kumar SRIVASTAVA, 10/1998, 62, Journal of Marketing, 30-45
  7. "Market-Based Assets and Shareholder Value: A Framework for Analysis", by Rajendra Kumar SRIVASTAVA, 01/1998, 62, Journal of Marketing
  8. "Brand Management", by Rajendra Kumar SRIVASTAVA, Allan SHOCKER, and Bob RUEKERT, 1994, (Journal of Marketing Research

 

 

Last updated on 1 September, 2009 by Lee Kong Chian School of Business.