Full CV

Ph.D. (Marketing) University of Pennsylvania, 2002

M.A. (Marketing) University of Pennsylvania, 2000

B.A. (Economics) Peking University, 1997

Academic Positions Held

Current Appointment:

Assistant Professor, Singapore Management University (2002 – Present)

Courses Taught in SMU

Marketing Research

Research Areas

Pricing

Retailing

Marketing Channels

Current Projects

The Choice and Consequence of Using a Category Captain (with Jagmohan
Raju and Sanjay Dhar)

A Theory of Affiliate Programs: Sales-based versus Customer-based
Compensation Plans (with Jagmohan Raju)

The Effect of Partial Forward Integration on Retailer Behavior:
An Explanation for Co-located Stores (with David R. Bell and V. Padmanabha)