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| Thursday, June 28 | Friday, June 29 | Saturday, June 30 |

Wednesday, June 27: Welcome

Thursday, June 28

Registration is from 07.45 to 17.00 at Level 1.
Breakfast 07.45 - 08.30	Lee Kong Chian School of Business Levels 2 and 3
Session TA 08.30 - 10.00	TA01 :  Special Session: To the Memory of Frank Bass TA02 :  Implicit and Explicit TA03 :  Pharmaceutical Marketing I TA04 :  Decision Research I – Prospect Theory TA05 :  Adoption in the Digital Domain TA06 :  Price Promotion I TA07 :  Loyalty Programs I TA08 :  Innovation Adoption TA09 :  Choice – Methodology I TA10 :  Retailing Space & Location TA11 :  Pricing I – Willingness to Pay TA12 :  Brand Strategy: Convergence, Alliance and Licensing TA13 :  Bayesian Methodologies TA14 :  Advertising Strategy TA15 :  CRM and CLV TA16 :  Diffusion of Innovation & Social Influence
Session TB 10.30 - 12.00	TB01 :  Meet the Editors I TB02 :  International Marketing I TB03 :  Pharmaceutical Marketing II TB04 :  Decision Research II – Vice and Virtue Products: Regret & Self Control TB05 :  Word-of-Mouth in e-Marketing TB06 :  Price Promotion II TB07 :  Loyalty Programs II TB08 :  Order of Entry and Innovation TB09 :  Choice – Methodology II TB10 :  Retail Assortment TB11 :  Pricing II – Experiential Consumption TB12 :  Brand Extension Research TB13 :  Bayesian Methodology and Application TB14 :  Services Marketing I TB15 :  Empirical B2B Research TB16 :  Market Research I: Methodologies in CRM
Lunch 12.00 - 13.30	Campus Green
Session TC 13.30 - 15.00	TC01 :  Business – Consumer Interaction: Bargaining, Negotiation and Relationship TC02 :  International Marketing II TC03 :  Pharmaceutical Marketing III TC04 :  Decision Research III – Loss Aversion & Context Effects TC05 :  Movie Marketing I TC06 :  Pricing III TC07 :  Customer Loyalty and Retention TC08 :  Antecedents of Innovation TC09 :  Applied Choice TC10 :  Retail Display Effects TC11 :  Contracts and Out-Sourcing TC12 :  Strategic Alliances TC13 :  Market Structure & Diffusion of Innovation TC14 :  Advertising and Consumer Behavior TC15 :  CLV: Present and Future TC16 :  The Outcomes of Customer Satisfaction
Session TD 15.30 - 17.00	TD01 :  Research Methods in Innovation TD02 :  Consumer Consumption Issues TD03 :  Diffusion of Innovation in Different Product Markets TD04 :  Decision Research IV – Effect of Complexity and Personalization on Choice TD05 :  Movie Marketing II TD06 :  Long-term Behavior in e-Marketing TD07 :  Marketing Metrics I TD08 :  Innovation: Co-creation and Creativity TD09 :  Choice and Preference at Multiple Levels TD10 :  Topics in Channel TD11 :  Pricing IV TD12 :  Empirical Research in Branding TD13 :  Bayesian Applications TD14 :  Marketing Strategy I TD15 :  Resource Allocation in CLV TD16 :  Customer Satisfaction and Consumer Behavior I
Reception 18.00 - 20.00	Campus Green

Friday, June 29

Registration is from 07.45 to 12noon at Level 1.
Breakfast 07.45 - 08.30	Lee Kong Chian School of Business Levels 2 and 3
Session FA 08.30 - 10.00	FA01 :  Meet the Editors II FA02 :  Consumer Cognition FA03 :  Diffusion of Interrelated Innovation FA04 :  Decision Research V – Numbers and Prices FA05 :  Emerging Issues in e-Markets FA06 :  Competition FA07 :  Marketing Metrics II FA08 :  Multiple Channels FA09 :  Multiple Category Choice FA10 :  Retailing Competition FA11 :  Pricing V Psychology FA12 :  Branding, Reputation and Brand Value Chain FA13 :  Bayesian Application in CRM FA14 :  Services Marketing II FA15 :  Empirical Industrial Organization I FA16 :  Customer Satisfaction and Customer Behavior II
Session FB 10.30 - 12.00	FB01 :  Special Session: Contemporary Issues in Branding in the Asia Pacific Region: Challenges for Marketing Science FB02 :  Antecedent of Online Purchase Behavior FB03 :  Innovations and Market Outcomes FB04 :  Decision Research VI FB05 :  Special Session: The Effects of Marketing on Physician Behavior and Drug Sales FB06 :  Competing on Marketing Mix Elements I FB07 :  Behavioral Research in CRM FB08 :  Channel Contracts & Coordination FB09 :  Experimental Choice Models FB10 :  Private Labels FB11 :  Pricing VI FB12 :  Branding in Global Contexts FB13 :  Outcomes of Social Networks FB14 :  Practical Issues Partnerships FB15 :  Empirical Industrial Organization II FB16 :  Topics in Customer Satisfaction
Lunch 12.00 - 13.30	Campus Green
Session FC 13.30am - 15.00	FC01 :  Special Session: Technological Evolution and Organizational Innovation FC02 :  International Marketing III FC03 :  New Developments in Adoption Models FC04 :  Decision Support FC05 :  Modeling Issues in e-Markets FC06 :  Word-of-Mouth in the Online World FC07 :  Market Research II: Economic Methodology FC08 :  Auctions: Models and Market Structure FC09 :  Bundling, Branding and Choice FC10 :  Manufacturers – Multiple Retailers Interaction FC11 :  Pricing VII – Pricing & Game Theory FC12 :  Public Policy and Market I FC13 :  Market Research III: Latent Class Methods FC14 :  Response Models FC15 :  Sales Force Management I FC16 :  Market Orientation
Session FD 15.30 - 17.00	FD01 :  Special Session: The Generation and Sales Growth of Life Science Innovations FD02 :  Special Session: Internet Marketing FD03 :  Conjoint I FD04 :  Topics in CRM FD05 :  Pricing Issues in e-Markets FD06 :  Competing on Marketing Mix Elements II FD07 :  Market Research IV: Economic Methodology FD08 :  Auction: Bidding Behavior FD09 :  Market Research V: Survey Methodology FD10 :  Modeling Social Networks and Contagious Effects FD11 :  Pricing VIII- Asymmetry FD12 :  Incentives and Social Networks FD13 :  Important Consumer Behavior Issues in Retailing FD14 :  Model Based Approaches to Bundling FD15 :  Sales Force Management II FD16 :  CLV and Cross-Selling
Awards Banquet 18.00	Swissotel Ballroom

Saturday, June 30

Breakfast 07.45 - 08.30	Lee Kong Chian School of Business Levels 2 and 3
Session SA 08.30 - 10.00	SA01 :  Special Session: Privacy, Marketing Strategy, and Policy SA02 :  International Marketing IV SA03 :  Charity and Cause Marketing SA04 :  Marketing Generalizations SA05 :  Network Effects and e-Marketing SA06 :  Product Line Management SA07 :  The Financial Marketplace and Marketing SA08 :  Topics in Social Networks SA09 :  Market Research VI SA10 :  Retail Level Strategies SA11 :  Pricing IX SA12 :  Public Policy & Marketing II SA13 :  Online vs. Offline SA14 :  Supply Chain: Research Issues SA15 :  Research in IMC SA16 :  Channels and Distribution Strategy
Session SB 10.30 - 12.00	SB01 :  Consumer Learning SB02 :  Pharmaceutical Marketing IV SB03 :  Conjoint II SB04 :  Adoption of New Services SB05 :  Adoption of New High-Tech – Products and Services SB06 :  Price Promotion IV SB07 :  Topics in e-Marketing SB08 :  Channels and Network Effects SB09 :  Market Structure Analysis SB10 :  International Retailing SB11 :  Services Marketing I SB12 :  Advertising: Model Based Approach SB13 :  Empirical Market Structure
12.00	Conference Concludes.

Please note that registration is from 17.00 to 20.00 on Wednesday, 07.45 to 17.00 on Thursday and 07.45 to 12noon on Friday.