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2007 ISMS Doctoral Consortium
Wednesday June 27, 2007
Registering for the Consortium
Interested students should first register for the Marketing Science Conference. After registering for the Conference, please download and fill out the Consortium registration form (Consortium Registration Form 2007.doc), and submit it via email to marketing_bsch@smu.edu.sg by April 15, 2007 (please mention "Doctoral Consortium 2007" in the title of your email). There is no separate registration fee for the Consortium.
The doctoral consortium is administered by the INFORMS Society of Marketing Science Education Committee chaired by Sridhar Moorthy.
Accommodations
Please go to SMU Residences @ Prinsep for more information and online reservation.
If you have any questions, please email to marketing_bsch@smu.edu.sg
Consortium Program (Click for the PDF version)
Venue: School of Accountancy
10.00 - 12.00
Plenary Session
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| Conference Hall 2 |
1. Welcome to the Marketing Science Consortium:
Andre Bonfrer (SMU) |
2. The Marketing Science Society:
Tulin Erdem (NYU), President, Marketing Science Society |
3. Crafting an academic career:
Professor Richard Staelin (Duke University) |
4. Keeping your feet on the ground: conversations with practitioners:
Russ Winer (NYU); Executive Director-Elect: Marketing Science Institute |
5. Publishing in Marketing Science:
Steve Shugan (Florida),
Editor: Marketing Science |
6. Publishing in Management Science:
Jagmohan Raju (Wharton);
Departmental Editor: Management Science |
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13.30 - 15.00
Break-Out Sessions 1 |
Networked Seminar Room 2.1 |
A: Branding and advertising
Ganesh Iyer (Berkeley),
John Zhang (Wharton),
Yuxin Chen (NYU)
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Seminar Room 2.1 |
B: Empirical methodologies
Andrew Ainslie (UCLA),
K. Sudhir (Yale),
Teck Ho (Berkeley) |
Networked Seminar Room 2.2 |
C: Innovation and new products
Gerry Tellis (USC),
Venky Shankar (Texas A&M),
Arvind Rangaswamy (PSU) |
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15.30 - 17.30
Break-Out Sessions 2 |
Level 2
Networked Seminar Room 2.1 |
A: Retailing
Koen Pauwels (Dartmouth),
Jim Hess (Houston),
Paddy Padmanabhan (INSEAD) |
Level 2
Seminar Room 2.1 |
B: Understanding the consumer
Naufel Vilcassim (LBS),
Dave Godes (Harvard),
Asim Ansari (Columbia) |
Networked Seminar Room 2.2 |
C: Pricing and promotion
Aradhna Krishna (Michigan),
Kannan Srinivasan (CMU),
Jinhong Xie ( Florida ) |
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